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Using the National Football League (NFL) concussion crisis context, the purpose of this paper is to provide sports marketers with a strategic approach to sports crisis management through consideration of crisis media coverage and organizational reputation.

An online experiment assessed the impact of two crisis response strategies, fan involvement and exposure to crisis media coverage on emotional response, corporate message credibility, crisis perception and perceived corporate reputation.

The accident response strategy was associated with more favorable perceptions of the NFL and corporate message credibility. Sports fan involvement facilitated more favorable perceptions of the NFL’s reputation, while exposure to media coverage of the NFL’s crisis created negative perceptions of the NFL’s reputation. Exposure to media coverage of the NFL concussion crisis increased feelings of anger, which in turn decreased perceptions of corporate message credibility.

A limitation for this study is the specific crisis scenario that was used. The NFL concussion crisis is different from other crisis types in that it does not directly impact the audience’s well-being, but instead affects their perceptions of an iconic institution.

In light of study findings, it is suggested that sports marketers consider the following when dealing with crises: carefully determine proper framing methods when crafting a crisis response as different response types affect consumers in different ways; leverage public relations (PR) practices by engaging in media monitoring to inform an appropriate crisis response to control the narrative; and examine forces exernal of the organization that influence consumer emotions, paying special attention to feelings of anger as anger negatively impacts consumer perceptions of corporate credibility.

This paper addresses sports crisis strategy from both marketing and public relations perspectives. It describes how strategic efforts protect a sports organization’s reputation, thus increasing marketing effectiveness.

TOP TITLES, measured by the number of loans from Dumbarton District Libraries last year, were newish books by the following ten authors: Wilbur Smith, Jeffrey Archer, Catherine Cookson, Virginia Andrews, Danielle Steel, C McCullough, Susan Howatch, Desmond Bagley, Belva Plain, Douglas Reeman. (How can anyone be willing to go through life called ‘Belva Plain’?) The most popular non‐fiction writer was James Herriot, and for children (can you guess?), Enid Blyton.

FORTHRIGHT comment on the value of competition in the aerospace industry was the theme of Mr George S. Schairer, F.A.I.A.A., V.P. for Research and Development of the Boeing Company, when he gave the annual Wilbur and Orville Wright Memorial Lecture at the Royal Aeronautical Society early in December. The title of his paper was ‘The Role of Competition in Aeronautics’ and in his introduction he said that much progress had come through the heat of competition and that the monetary costs of competition were small and completely overshadowed by the economic benefits accruing from it. Competition had been the life blood of aeronautics and must be kept alive. His objective in presenting the paper was to stimulate in each member of the R.Ae.S. audience ‘a strong personal belief that competition has been a major contributor to making aeronautics what it is today and a most necessary ingredient in the future of aeronautics.’

I SHOULD like first to say how much I appreciate the honour of being invited to deliver the Wright Brothers Lecture. To anyone whose work is associated in any way with the aeronautical sciences, it must be a source of pride and gratification to be invited to be a chief participant in one of the greatest occasions in the world of aeronautical research, an occasion designed in honour of the two great pioneers, Wilbur and Orville Wright. In my own case these feelings are shared with a feeling of humility and of my own unworthiness for the task.

The current study examined police response, specifically identification and arrest decisions, to nonfatal strangulation occurring within the context of intimate partner violence.

Data for the present study were derived from a sample of 117 possible nonfatal strangulation case reported to a police agency located in one of the fifth largest and most diverse US cities. A series of logistic regression models were employed to examine the role of victim, suspect and case characteristics on officer formal identification of strangulation and officer arrest decisions.

Results revealed that 14% of all intimate partner violence (IPV) cases reported to the police agency involved possible nonfatal strangulation and less than half of all possible nonfatal strangulation cases were formally identified as such by officers. The odds of formal identification of strangulation by police increased when strangulation was manual and when victims reported difficulty breathing. Injury and formal identification increased the odds of arrest.

This study is the first to examine predictors of police formal identification and arrest decisions in nonfatal strangulation occurring within intimate partner violence incidents.

A monthly feature giving news of recent Government and professional appointments, industrial developments and business changes, etc.

Frank G. Manning, a 15‐year veteran of Lear Siegler Inc, has been appointed president of Piper Aircraft Corp. The announcement was made by Robert J. Wyma, vice president of Lear Siegler's Aircraft Group.

IN considering the size of wings, which aero‐plane designers require to lift a given weight, the fact is very apparent that lifting surfaces have become smaller as the art of aeroplane design has advanced. Fig. 1 shows the trend of this development from pre‐war days up to now, expressed by a steady increase in wing loading (lb. per sq. ft.). How is this development likely to go on, and where will it end ?

WITH the increasing speed of modern aircraft it becomes pertinent to give some more thought to the correct shaping of carburettor air‐intakes.